Fractional CMO for Service Businesses

Strategic marketing leadership without the six-figure salary.

FRACTIONAL CMO SERVICES

Hi, I'm Ashley

I work with B2B service companies doing between $10-$50M in revenue that want to grow but need help designing and executing marketing strategies. I help drive measurable pipeline growth without the overhead (and stress of hiring) a full-time CMO. I work hands-on, keep things simple and focus on what actually moves the needle. If you already have traction and want a clear growth plan, stronger conversion and tighter sales/marketing alignment - this is for you.

BOOK A QUALIFICATION CALL

Transform your Marketing Strategy and Supercharge your Growth with the Guidance of a Trusted Fractional CMO

A Fractional CMO has many responsibilities including:

Strategic Planning

Define and lead short- and long-term marketing strategies aligned with company goals.

Campaign Management

Build and manage multi-channel campaigns, including SEO, paid media, email, social and content marketing.

Problem Solving

Diagnose bottlenecks and remove obstacles that slow down growth.

Team Leadership

Inspire and guide your in-house marketing team, ensuring they stay focused on high-impact initiatives.

External Collaboration

Coordinate efforts with trusted agencies, contractors and technology partners.

Market Analysis

Track industry trends, customer behavior and competitor activity to identify opportunities for expansion.

Customer Experience

Experience every stage of the customer journey, boosting satisfaction, retention and loyalty.

Data & KPIs

Establish clear metrics, reporting systems and accountability measures so your team operates with focus and transparency.

What is a Fractional CMO?

A fractional CMO is an executive-level marketing leader who provides strategy, guidance, and team development on a flexible, part-time basis. Instead of committing to a full-time role, businesses can access CMO-level guidance as needed. This works especially well for growth-focused companies that want marketing leadership but aren’t ready to invest in a permanent executive hire.

Think of it as having an experienced marketing leader who integrates with your team, sets the direction, and ensures execution without the overhead of a six-figure annual salary. With full-time CMOs averaging between $275,000 and $375,000 annually (not including bonuses and benefits), the fractional CMO model offers a lean, results-driven alternative. Whether your needs are 5, 10, or 20 hours per week, a part-time CMO brings executive-level vision and adaptability that scales with your business.

Your fractional CMO should act as more than just a consultant, they function as part of your executive team, shaping both your marketing execution and broader business direction. At CMO Exponential, our fractional CMOs integrate seamlessly with leadership, ensuring strategy and execution stay aligned.

Why Hire a Fractional CMO?

You don't always need a full-time CMO - you need the right level of leadership at the right time. Here's why a Fractional CMO often makes sense for growing companies:

Experienced Leadership: Gain access to senior-level guidance that keeps marketing aligned with business objectives.

Marketing Expertise Across Channels: Leverage deep knowledge in digital, traditional, and emerging marketing strategies.

Performance & Accountability: Implement KPI-driven reporting, weekly reviews, and ongoing performance optimization.

Fresh Perspective: A fractional CMO identifies missed opportunities and improves campaigns already in motion.

Efficiency & ROI: Ensure your team and budget are being used in the smartest way possible.

Go-to-Market Strategy: Launch new products and services with a structured, scalable plan and measurable outcomes.

Cost-Effectiveness: Secure executive-level marketing leadership at a fraction of the cost of a full-time CMO.

CLIENT TESTIMONIALS

Hear It From Them

"As our Fractional CMO she's been a phenomenal resource and has already generated leads for our company. We've improved our SEO and calls from Google are up 40% from over last year. "

Services: MapRank, Smart Website & Fractional CMO

- Ben Lupovitz, Owner

USENTRA Security Services

"My website looks great, communication is fantastic, she got me ranked in 2 weeks and I keep getting phone calls saying they got my number from the website."

Services: MapRank & Smart Website

- Matthew Russell, Owner

Northeast Building & Weatherization

"Ashley is so much more knowledgeable about SEO than anyone else I've worked with. She knows her stuff. She helped us create a Google Business Profile in a new market and we are already ranking !"