Fractional CMO for Service Businesses
Strategic marketing leadership without the six-figure salary.
FRACTIONAL CMO SERVICES
Hi, I'm Ashley
I work with founder-led service companies that want a clear plan for growth but don't know where to start. I help drive business growth without the overhead (and stress of hiring) a full-time employee. Unlike traditional vendors, I work hands-on, in your business as part of your team to focus your marketing on what actually moves the needle. If you feel like you are doing everything but nothing is sticking - this is for you.
What is a Fractional CMO?
A fractional CMO is an executive-level marketing leader who provides strategy, guidance and team development on a flexible, part-time basis. This works especially well for growth-focused companies that want marketing leadership but aren’t ready to invest in a permanent executive hire.
As an experienced marketing leader I integrate with your team, set the direction and ensures execution without the overhead of a six-figure annual salary. With full-time CMOs averaging between $275,000 and $375,000 annually (not including bonuses and benefits), the fractional CMO model offers a lean, results-driven alternative. Whether you need 5, 10, or 20 hours per week, I bring executive-level experience and vision that scales with your business.
I act as more than just a consultant and become part of your executive team, working with leadership to align marketing with the broader business direction.
Why Hire a Fractional CMO?
You don't always need a full-time hire. Here's why a Fractional CMO often makes sense for growing companies:
Experienced Leadership: Gain access to senior-level guidance that keeps marketing aligned with business objectives.
Marketing Expertise Across Channels: Leverage deep knowledge in digital, traditional, and emerging marketing strategies.
Performance & Accountability: Implement KPI-driven reporting, weekly reviews, and ongoing performance optimization.
Fresh Perspective: A fractional CMO identifies missed opportunities and improves campaigns already in motion.
Efficiency & ROI: Ensure your team and budget are being used in the smartest way possible.
Go-to-Market Strategy: Launch new products and services with a structured, scalable plan and measurable outcomes.
Cost-Effectiveness: Secure executive-level marketing leadership at a fraction of the cost of a full-time CMO.
Transform your Marketing Strategy and Supercharge your Growth
As a Fractional CMO I have many responsibilities including:
Strategic Planning
Define and lead short- and long-term marketing strategies aligned with company goals.
Campaign Management
Build and manage multi-channel campaigns, including SEO, paid media, email, social and content marketing.
Problem Solving
Diagnose bottlenecks and remove obstacles that slow down growth.
Team Leadership
Inspire and guide your in-house marketing team, ensuring they stay focused on high-impact initiatives.
External Collaboration
Oversee relationships with trusted agencies, contractors and technology partners.
Market Analysis
Track industry trends, customer behavior and competitor activity to identify opportunities for expansion.
Customer Experience
Experience every stage of the customer journey, boosting satisfaction, retention and loyalty.
Data & KPIs
Establish clear metrics, reporting systems and accountability measures so your team operates with focus and transparency.
IS A FRACTIONAL CMO YOUR NEXT BEST STEP?
Signs You're Ready for Strategic Marketing Leadership
Scenario 1: The Busy Executor Without Strategic Direction
You have a marketing coordinator or manager on staff who's great at execution, they're posting consistently on social media, sending emails and keeping your website updated. But they're working without a clear strategy or roadmap. Posts go out because "it's Tuesday" not because they're part of a larger campaign tied to business goals.
How I Help: I step in to provide the strategic oversight and leadership your marketing team needs. Together we'll develop a comprehensive marketing strategy aligned with your business objectives, establish KPIs and create systems for your team to work smarter. Your coordinator keeps doing what they do best - executing but now with clear direction, purpose and measurable outcomes.
Scenario 2: The Growing Business at a Crossroads
Your business has outgrown word-of-mouth marketing and you know you need a more sophisticated approach. You're ready to invest in marketing but hiring a full-time CMO with a six-figure salary (plus benefits) isn't financially feasible or necessary for your current stage. You need senior-level marketing expertise but not 40 hours a week.
How I Help: As your fractional CMO, you get C-level marketing leadership and strategic thinking at a fraction of the cost of a full-time hire. I bring 16 years of experience to assess your market position, identify your best growth opportunities and build a marketing function that scales with your business. You get the expertise you need, when you need it, without the overhead of a full-time executive.
Scenario 3: The Founder Wearing Too Many Hats
You started your business because you're exceptional at what you do, not because you're a marketing expert. You've been piecing together your marketing efforts between client work, managing operations and everything else on your plate. You know marketing is important and it's become too much.
How I Help: I take marketing leadership off your plate so you can focus on what you do best. I'll take a look at your current efforts to see what's working and what's not. Then I'll build a focused marketing plan. Whether you need help building a team, working with agencies or getting your existing resources pointed in the right direction, I provide the strategic leadership and accountability to make your marketing an asset instead of a question mark.
SERVICES
Let's Work Together
"ENGAGED"
Fractional CMO
As your fractional CMO, I dedicate approximately 10 hours per week, for 6+ months working as part of your team.
What You Get
30-day marketing audit and strategy map so we start with a clear picture of what's working and what to fix first.
Marketing leadership that is embedded in your business
Translate CEO vision into campaigns
Strategically review all marketing assets
Team leadership and vendor management
Monthly KPI reporting and and optimization plans
Optional weekly on-site collaboration
Best for companies that want a dedicated part-time marketing leader.
"ADVISOR"
Fractional CMO
As your fractional CMO Advisor, I dedicate approximately 5 hours per week to your business.
What You Get
Oversight of your marketing strategy and alignment with your goals to keep momentum going
Access to my marketing SOPs and campaign templates
2x/Month sprint planning calls
Unlimited email access
Quarterly planning session to optimize your strategy and keep you on a continued path of success
Best for companies that already have a strategy in place and just need a leader checking-in to keep the team on track and campaigns moving foward.
Gain Confidence, Clarity & Actionable Insights
Half-Day Consult
Together we create your marketing roadmap - a simple action plan you can follow to limit the noise and keep you focused on your goals.
What You Get
A 4-hour deep dive (2 - two hour meetings) using my functional marketing framework.
Includes a 7-day email prep period and an immediate marketing punch list + campaigns for the next 1-6 months.
Get your questions answered and make sure you feel confident about your next steps
Many clients use this as a starting point before moving into an ongoing engagement.
Ready to Grow Your Business in 2026?
Schedule a discovery call to learn more about how I can help you achieve your goals.
CLIENT TESTIMONIALS
Hear It From Them
"As our Fractional CMO she's been a phenomenal resource and has already generated leads for our company. We've improved our SEO and calls from Google are up 40% from over last year. "
"My website looks great, communication is fantastic, she got me ranked in 2 weeks and I keep getting phone calls saying they got my number from the website."
"Ashley is so much more knowledgeable about SEO than anyone else I've worked with. She knows her stuff. She helped us create a Google Business Profile in a new market and we are already ranking !"
Digital marketing and fractional CMO services that help professional service firms build a stronger online presence, show up in local search and win more business.
Services
Contact
Ashley Brown Marketing, LLC
Paula Drive, North Kingstown, RI 02852
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